HHH Institute

MARKETING STRATEGIES FOR SCHOOLS
Administrator Workshop by U of M Humphrey Institute of Public Affairs

The most popular professional and executive development program of 2004–MARKETING STRATEGIES FOR SCHOOLS: Bringing Students to K–12 District, Charter, and Private Schools—is being offered twice this summer:

July 12 & 13 at the Humphrey Institute (one workshop, two days), 9:00 a.m.–4:00 p.m. (lunch breaks). For more information on the institute and to register visit: www.hhh.umn.edu/pe.

August 2 & 3 in Mankato, MN —hosted by South Central Service Cooperative—to register visit: www.mnscsc.org and click on EVENTS. Fourteen attendees are required to host this workshop in out state Minnesota—so sign up today.

FEE:
$395. (If this workshop helps you attract just one additional student, it will more than pay for itself).

FACULTY:
James Van Houten and Joe Nathan. The workshop is taught by a nationally recognized former CEO and marketing executive and a prominent educator.

The overall goal is to help participants create and revise practical marketing strategies and tactics for their school and school systems and master standard marketing analysis adapted to schools.

CONTINUING EDUCATION CREDITS:
Approval pending for continuing education credits from the Minnesota Board of School Administrators, in addition to the University of Minnesota continuing education unit (CEU) certificate for participants who complete the two-day workshop.

WORKSHOP FEATURES:
Day One:
1) The socioeconomic, political, demographic, and technological trends that influence K–12 student enrollment choice decisions;
2) The education models used to compete for K–12 students and the strengths and weaknesses of each;
3) The buyer-decision model that is the basis for student enrollment choice for elementary, middle, and high schools; and
4) The tactics available to K–12 schools to improve their effectiveness at each stage of the student enrollment buyer-decision process.

Day Two:
1) Use of case studies to apply lessons from Day One;
2) Team breakout sessions and presentations in which attendees apply the first day’s lessons to analyze and develop solutions to practical cases of school competition;
3) Review of K–12 education educational opportunities/competition in Minnesota; and
4) The opportunity to ask for professional feedback about your organization’s efforts and promotional materials designed to increase student enrollment.